Let’s get moving fwd

The Fwd Forge powers founders and leadership teams in UK-based startups and scale-ups. Together we turn vision into reality in the real world

Practical support, clear priorities, and momentum you can feel

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Forging fwd with The Fwd Forge

You’ve got a big vision. You’re short on time and people. And you need more than just another PowerPoint that’ll gather dust.

“I’ve scaled businesses, been the challenger, grown teams, and delivered tricky projects. I know what it’s like to be in your shoes — the pressure, the decisions, the juggling act.

That’s why I love to work side-by-side with founders and leadership teams to make things happen in the real world unlocking great business outcomes and customer joy, not just on paper or in theory.”
— Kat, Director The Fwd Forge
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Services: The menu

Whether you’re in early-days startup mode or 10 years in and questioning how to keep scaling, we dive in with you. With experience across consumer, D2C, eCommerce, FMCG, and SaaS, we know how to move things forward. Here’s some of the ways:

Here’s what some clients have to say

  • "Kat was fundamental in delivering our M&A project. She drove it forward at pace, and her attention to detail made sure nothing was missed. She has a can do attitude and finds ways around all problems. She also brings people along with her, motivating, engaging and raising the bar of others work. Would highly recommend"

  • "I am blown away by Kat’s immense understanding of the food business and her cutting-edge knowledge of current food trends. Having her support on my project has provided invaluable guidance and greatly helped to clarify our direction"

  • "Kat brings a truly rare and immensely valuable combination of skills - lightening quick strategic thinking along with willingness to roll up her sleeves and turn ideas into action, and fast"

  • "Kat’s clear, creative thinking, and razor-sharp insights have provided an amazing boost to my project. I really look forward to our meetings since they are also great fun"

Case studies

  • Strategy tune-up and brand refresh

    From deeply personal founder priorities and values to a visionary but practical strategy. Sourced the right creative partner to take the baton on leading to a full brand refresh

  • Complex project management

    Steered an M&A project for a challenger brand. Spanning fundraise, team transition and newco formation and aligned all stakeholders, big and small. Brought in expertise along the way

  • AI Transformation support

    Practical scoping support for AI adoption and change management. High level C-level briefing, training tools recommendation and governance

  • High growth company advisor

    Ongoing Founder support: a trusted ear, industry insight, and a practical sounding board to move things forward

  • Commercialising science ideas

    Facilitated scientists and founders, coaching towards viable routes to market building on their incredible science knowledge, leading to successful funding from UKRI via a VC Food Systems Catalyst. Ongoing advisor to successful project

  • New revenue Stream

    Turned an emerging idea into a clear scope and sub-brand, capturing founder vision through asking the right questions to build a clear summary and framework and to then move quickly to action

  • Founder reset

    Explored values and Ikigai to unlock a new direction and build confidence. We shaped a clear and motivating roadmap for the year ahead that aligned to the client’s skills, mindset, values and goals

  • Financial model spec and build

    Defined business requirements for, and then built, a financial model to be a tool at the heart of a business to support business growth, lever optimisation and ongoing business planning plus monitoring of progress to goals

Working with the Fwd Forge

We get to know you and your challenges, tailoring the project to you. Then we get up to speed quickly. Usually this means listening to you, your team, and your customers; looking at your data; and analysing the market or challenge at hand.

Listen and Understand. Fast.

Alongside you, your team, and your suppliers, we use the lessons learned (yours and ours) to do the thinking. Collaborative sessions, workshops and desk work. The result: clear, prioritised recommendations that fit your reality and focus on your goals.

Do the thinking

Deliver the project with practical action, visible progress in partnership with you and your team with check-ins as needed. No decks gathering digital dust.

Make it happen

We leave things either done or in motion (whichever we’ve agreed) ready for you and your team to keep moving fwd with confidence

Set the momentum

We believe some of the best work, creativity and connection happen in person. That’s why we make the effort to be on site with you where it counts, whilst also keeping things moving through quick calls and focused remote sessions.

IRL & remote

Ready to move forward?

Let’s make progress together. It all starts with an intro chat.

Let's chat